Camera Advertisement: Kodak Film (Kodacolor 400)

I've been digging around in thrift stores a lot lately (mostly looking for old vinyl records) which means I've also been looking at old magazines so please excuse all the posts lately about vintage ads. I know I may be the only person who finds them interesting but hey, it's my blog and this is sort of my way of archiving the stuff I like instead of having a bunch of old magazines cluttering up my house.  

I find this advertisement interesting for two reasons. First, it is a print ad for film. I'm sure that was quite common back in the 1980's but now days just coming across an ad for a roll of film feels like a complete novelty. Heck, print ads in general are a bit of a novelty considering how we tend to consume media now (when was the last time *you* actually bought a magazine). 

More importantly though, I just love looking at the color tone! I know some of this is just simply the source material of cheap magazine paper, but I've always been fond of the way color film stocks from the 1970's and early 1980's really lean toward warm tones like red, orange, and yellow. I really miss that.